TGG: Turning Sports into a Strategic Power Play

As a family office committed to building generational value, TGG is reshaping the business of sport—establishing it as a platform for cultural capital, resilient cash flows, and transformative reach.

Global family offices are rapidly recognizing sports as the “new frontier asset class,” with allocations doubling since 2020 and PwC estimates global revenues will exceed $600 billion by 2027. TGG is seizing this momentum by launching LIT Sports Global Limited, a vertically integrated platform spanning teams, leagues, media, merchandising, tournaments, and venue development—capturing fan value at every step.

Our first major move centers on pickleball, the world’s fastest-growing sport, with exponential participation and surging team valuations. In Asia, TGG backs the longest-running Pickleball Club, TLP in Hong Kong, signing pro athletes to elevate standards, build domestic talent, and host international championships in Hong Kong—transforming the city into an anchor for regional sporting excellence.

But this is just our opening serve. TGG is actively exploring mainstream franchises in soccer and rugby, aiming to modernize commercial models and tap into multi-billion fan bases worldwide. By pairing community development with global visibility, TGG’s patient capital fuels both grassroots involvement and premier competition—lighting up lives for The Greatest Good and establishing sport as a pillar of tomorrow’s economic and cultural infrastructure.

Watch as TGG continues to advance the game, bringing visionary leadership and bold investment to the heart of the sporting world.